About this Course
Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design.
Learners will be introduced to numerous techniques to gather data from and about users.
This course is part of the User Experience (UX) Research and Design specialization offered on Coursera.
What you’ll learn:
Find out what user needs assessments are, what qualitative research is, and how the two are related.
Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology
includes knowledge of semi-structured interviews, in-situ observation, and affinity walls.
Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls.
Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.
Skills you will gain
User Research
Affinity Diagram
human computer interaction
User Experience (UX)
Instructor
Kentaro Toyama
W K Kellogg Professor of Community Information and Associate Professor of Information
School of Information
Offered by
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Syllabus – What you will learn from this course
Week 1
Lesson 1: Introduction and Qualitative Research Overview
Week 2
Lesson 2: Interview Protocols
Week 3
Lesson 3: Interviews, Observation, and Data Extraction
Week 4
Lesson 4: Affinity Walls and Analysis
Week 5
Lesson 5: Conclusion
