Build job-ready skills by learning from the best
Get started in the in-demand field of social media marketing with a Professional Certificate from Meta. Learn the fundamentals of social media management and advertising and how to measure and optimize marketing campaigns across the major social media platforms.
Common job titles: Social Media Manager, Social Media Specialist, Social Media Coordinator, Social Media Marketing, Social Media Strategist, Paid Media Coordinator
$44,900 median entry-level salary
57,385 in-demand job openings in social media
200+ Connect with over 200 U.S. employers post-completion
Skills you will gain
Performance Advertising
Digital Marketing
Brand Management
Social Media Marketing
Content Marketing
Marketing
Social Media Marketing Strategy
Content Development
content management
Marketing Content Development
Campaign Management
Ad Management
About this Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll:
Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search.
Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.
The Professional Certificate is now ACE recommended. You can learn more here.
This specialization is also offered in Arabic, Portuguese, and Spanish.
Applied Learning Project
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:
Creating a Facebook or Instagram business page
Doing a brand exercise for your business
Creating posts on Facebook and Instagram
Creating a content calendar
Creating a creative brief for your social media ad
Building your own full ad campaign in Meta Ads Manager
Presenting your campaign results
By the end, you’ll have a project-based portfolio you can demonstrate to recruiters, potential employers or clients to help land the job!
What you will learn
Establish an online presence, build a following, and manage your social media accounts
Develop effective social media posts and create a strong social media brand presence
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
Learn to evaluate and interpret the results of your social posts and advertising campaigns
What is a Professional Certificate?
Build the Skills to Get Job Ready
Whether you’re looking to start a new career, or change your current one, Professional Certificates on Coursera help you become job ready. Learn at your own pace, whenever and wherever it’s most convenient for you. Enroll today and explore a new career path with a 7 day free trial. You can pause your learning or end your subscription at any time.
Hands-On Projects
Apply your skills with hands-on projects and build a portfolio that showcases your job readiness to potential employers. You’ll need to successfully finish the project(s) to earn your Certificate.
Earn a Career Credential
When you complete all of the courses in the program, you’ll earn a Certificate to share with your professional network as well as unlock access to career support resources to help you kickstart your new career. Many Professional Certificates have hiring partners that recognize the Professional Certificate credential and others can help prepare you for a certification exam. You can find more information on individual Professional Certificate pages where it applies.
There are 6 Courses in this Professional Certificate
Course 1
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
By the end of this course, you will be able to:
Understand the landscape of traditional, digital, and social media marketing
Understand how to become certified as a Digital Marketing Associate
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals and identify KPIs
Define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.
Learners don’t need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.
Course 2
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
By the end of this course, you will be able to:
Establish and manage a social media presence
Create a Facebook business page and an Instagram account for business
Understand how and why to create content for social media
Create a brand, tone, and voice for a social media presence
Manage a content calendar for your social media presence
Evaluate the performance of your content on social media and to iterate and optimize the performance
Create a content calendar for your social media presence
Manage social media content using real world data
This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.
Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
Course 3
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
By the end of this course you will be able to:
Determine why and when to invest in paid advertising on social media
Understand the anatomy of a social media ad and how they differ from organic posts
Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
Craft compelling and effective visuals and copy for social media ads
Learn how to collaborate effectively with others through creative briefs
Build foundational understanding for data, data-based advertising and privacy protection
Build an ad directly from your Facebook Business Page and your Instagram Business Account
Use Instagram Stories Ads effectively to connect with customers
Write a creative brief and create a social media ad
This course is intended for people who want to learn how to create and manage ads on social media. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.
Course 4
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
By the end of this course, you will be able to:
Structure campaigns in Meta Ads Manager
Identify the major components and elements of an ad in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Edit and troubleshoot your ads in Meta Ads Manager
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.
Course 5
Measure and Optimize Social Media Marketing Campaigns
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company.
By the end of this course, you will be able to:
Analyze dashboards and evaluate ROI from your social media marketing efforts
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Present and communicate the results of your campaign to a team
This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don’t need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program.
This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
Course 6
Meta Social Media Marketing Capstone
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Meta Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Meta. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.
By the end of this course, you will be able to:
Present and communicate the results of a campaign to a team
Complete the Digital Marketing Associate Certification Exam
This course is for people who have completed all 5 previous courses of the Meta Social Media Marketing Professional Certificate and are ready to take their Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate.
In order to take the exam, learners must have access to a Mac or PC with a webcam.
Instructors
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Daniel Kob
Marketing Leader & Entrepreneur
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
