About this Course
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
By the end of this course, you will be able to:
Structure campaigns in Meta Ads Manager
Identify the major components and elements of an ad in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Edit and troubleshoot your ads in Meta Ads Manager
This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.
What you will learn
Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager
Skills you will gain
Social Media Marketing
Meta Ads Manager
Meta advertising
Instructor
Daniel Kob
Marketing Leader & Entrepreneur
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
Syllabus – What you will learn from this course
Week 1
First Steps in Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.
Week 2
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
Week 3
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
Week 4
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
Week 5
Build Your Own Campaign in Ads Manager
Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.
About the Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.
