About this Course
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
By the end of this course you will be able to:
Determine why and when to invest in paid advertising on social media
Understand the anatomy of a social media ad and how they differ from organic posts
Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
Craft compelling and effective visuals and copy for social media ads
Learn how to collaborate effectively with others through creative briefs
Build foundational understanding for data, data-based advertising and privacy protection
Build an ad directly from your Facebook Business Page and your Instagram Business Account
Use Instagram Stories Ads effectively to connect with customers
Write a creative brief and create a social media ad
This course is intended for people who want to learn how to create and manage ads on social media. Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
Social Media Marketing
Brand Management
Campaign Management
Ad Management
Instructor
Daniel Kob
Marketing Leader & Entrepreneur
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
Syllabus – What you will learn from this course
Week 1
Introduction to Social Media Advertising
In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.
Week 2
Creating Effective Ads on Social Media
In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.
Week 3
Data, Privacy and Policies on Social Media
This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.
Week 4
Getting Started with Advertising on Facebook and Instagram
This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.
Week 5
Create a Creative Brief for Your Social Media Ad
This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.
About the Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.
