Digital marketing has dramatically changed how organizations connect with their customers. In this comprehensive learning path, gain profound knowledge of how social media marketing and SEO work, learn to use the right tools and techniques, and discover best practices in this field.
- Learnthe fundamentals of digital marketing.
- Discoverhow to use social media in your marketing strategy.
- Identifyhow to use SEO principles and analyze site SEO.
Courses
- SEO Link Building
By: Anson Alexander
Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site’s SEO and traffic.
Released Aug 21, 2020
- SEO Videos
By: Matt Bailey
Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
Released Jan 22, 2020
- Social Media Marketing Strategy TikTok and Instagram Reels
By: Ashley Kennedy
Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.
Released Dec 23, 2021
- SEO Keyword Strategy
By: Matt Bailey
Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Released Jan 16, 2020
- Marketing Tools SEO
By: Sam Dey
Find out how to use today’s top SEO tools for technical optimization, content optimization, offsite optimization, and competitive research.
Released Apr 12, 2021
- Google Ads Essential Training
By: Brad Batesole
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Released Nov 2, 2020
- SEO Optimize Your Social Media Profiles
By: Sam Dey
Find out how to build an SEO strategy for your social media marketing activities. Learn how to positively impact your company’s overall visibility within major search engines.
Released Aug 30, 2021
- Digital Marketing Foundations
By: Brad Batesole
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Released Jan 14, 2021
- Social Media Marketing Foundations
By: Brian Honigman
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
Released Jan 13, 2020
- Social Media Marketing Strategy and Optimization
By: Martin Waxman
Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.
Released Mar 17, 2020
- Marketing Tools Social Media
By: Anson Alexander
Discover the must-have tools for marketing on social media. Learn about social media management suites, automation tools, ways to find and retain followers, and more.
Released May 18, 2021
- Social Media Marketing Managing Online Communities
By: Megan Adams
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Released Jan 29, 2021
- Social Media Marketing with Facebook and Twitter
By: Megan Adams
Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Released Aug 20, 2021
- Marketing on Twitter
By: Megan Adams
Learn how to use Twitter to market your business, products, and services.
Released Nov 23, 2020
- Marketing on Facebook
By: Megan Adams
Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.
Released Jan 13, 2022
- Social Media Marketing ROI
By: Michael Taylor
Want to know the return on your social media investment? Learn how to measure the success of your social media marketing efforts and drive continuous improvement.
Released Apr 28, 2021
- SEO Foundations (2018)
By: David Booth
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Released Oct 29, 2018
- Augmented Reality Marketing
By: Cathy Hackl
Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.
Released Oct 25, 2021
Instructors
Anson Alexander
YouTube Educator – LIL Author – Content Marketer
Matt Bailey
Digital Marketing Instructor. I teach marketers how to turn data into action.
Ashley Kennedy
Managing Staff Instructor, LinkedIn Learning | Passionate educator | Creative thinker | Productive innovator | Avid speaker and performer
Sam Dey
Sam Dey – Founder of DeyTips.com
Brad Batesole
Partner @ Madecraft | Marketing Author @ LinkedIn | Growth Marketer
Brian Honigman
Social Media & Content Marketing Consultant | Adjunct Marketing Professor | Career Coach for Marketers
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Instructor, Digital Marketing Professor, AI Research
Megan Adams
Digital Marketer | Instructor @ LinkedIn Learning with Over 500k Course Learners!
Michael Taylor
Marketing Memeticist
David Booth
Co-founder, Chief Commercial Officer at Cardinal Path
Cathy Hackl
Founder & Chief Metaverse Officer at Journey | Top Web3 Strategist | Author: Navigating the Metaverse | Investor | Speaker |Ex: AWS, Magic Leap, HTC | Virtual Fashion & Worlds, Gaming, NFTs, Holograms, AR
Related Topics
Marketing
User Experience
