About this Course
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
By the end of this course, you will be able to:
Establish and manage a social media presence
Create a Facebook business page and an Instagram account for business
Understand how and why to create content for social media
Create a brand, tone, and voice for a social media presence
Manage a content calendar for your social media presence
Evaluate the performance of your content on social media and to iterate and optimize the performance
Create a content calendar for your social media presence
Manage social media content using real world data
This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.
Learners don’t need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
Content Development
content management
Social Media Marketing
Content Marketing
Marketing Content Development
Instructor
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Offered by
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Meta also offers training courses on the metaverse to educate people, brands, businesses and professionals on the opportunities it presents and what it means for our world today and into the future.
Syllabus – What you will learn from this course
Week 1
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
Week 2
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
Week 3
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You’ll also learn how to moderate social media conversations and you’ll practice building a content calendar.
Week 4
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You’ll practice using real world data to improve on your posts and optimize your efforts.
About the Meta Social Media Marketing Professional Certificate
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.
